o2

Touch rugby needed a lift. For too long it had been dismissed as rugby's timid younger brother. The sport needed heroes, and as the sponsors of English rugby, o2 felt compelled to do something. The Untouchables were born - a troupe of the most exciting, dynamic touch rugby players ever assembled. After the film was launched, the team went on a tour of the country, showing kids firsthand how to play touch.

The film was directed by Fisher | Magee.

The profile films were shot by Mike Fisher.

Agency: VCCP London