Macmillan Cancer Support wanted to launch their new positioning in the most dramatic way possible. It is their belief that no one should face cancer alone, whether you have been diagnosed or love someone who has.

The film was directed by Barney Cokeliss.

The print was shot by Sam Armstrong.

Agency: VCCP London

In 2022, I made the move to work with legendary CPO Clare Donald at Publicis Groupe, to creatively lead the Groupe's production company, Prodigious.

I am responsible for all Prodigious' creative output - our presentations, our treatments, our design work, our films, our branding, the lot - both for Publicis advertising agencies and our own direct clients, winning multiple awards along the way.

My Design team created an iconic, emotive autobiography for Ellen White, England’s record-breaking goalscorer. In response to the findings that many girls give up playing sport due to bullying and stigma, we reimagined Ellen’s story - as if she had given up before achieving all she did, the book fading to black as the story continues. The work picked up Cannes Lions and D&AD Pencils galore.

Take a look at that work, our showreel and other recent successes below:

Between 2017 and 2022, I was the creative director of Flare - the in-house production company within AMV BBDO. We made television commercials, content and online executions for many of AMV’s clients, as well as our own.

The Sensations film was directed by Caswell Coggins, written by Claire Gordon-Webster and produced by Ben Davidson through Flare Productions.
Executive Producer: Pranav Arya.
Head of Production: Tony Powell.

The Samsung films were directed by Adam Wells and produced by Mark Gibbons through Flare Productions. Executive Producer: Pranav Arya.
Head of Production: Tony Powell.

The HP ENVY x2 film was directed by Courtney Phillips and produced by Ben Davidson through Flare Productions.
Executive Producer: Pranav Arya.
Head of Production: Tony Powell.
Service Company in Istanbul: GoGo Project.

The Hilton films were directed by Darius Norowzian and written by Ben Mahon through Flare Productions.
Executive Producer: Pranav Arya.
Head of Production: Tony Powell.

Wow. How we used to live - before on-demand TV…

Gordon Ramsay's groundbreaking cooking show, Cookalong Live, needed a promo that would demonstrate its unique approach - viewers could cook live with Gordon, following his every move.

The film was directed by the insanely brilliant Tom Tagholm.

Agency: 4Creative

The original scamp is below the film.

HP required outstanding films to promote their commercial and consumer products to a global audience - swiftly and economically. So. they came to us, and this is what we made for them.

The ENVY x2 films were directed by Stella Scott and produced by Richard Grisman through Flare Productions. Executive Producer: Pranav Arya.
Head of Production: Tony Powell.
Service Company in Cape Town: Robot.

The HP DaaS film was directed by Richard Peter Hunter and produced by Alex Olivares through Flare Productions.
Executive Producer: Pranav Arya.
Head of Production: Tony Powell.

The ENVY x2 film was directed by Courtney Phillips and produced by Alex Olivares through Flare Productions.
Executive Producer: Pranav Arya.
Head of Production: Tony Powell.

Through his new show, Ministry of Food, Jamie wanted to show the United Kingdom cooking brilliantly was so simple, that once he'd taught you, you'd be able to hand those skills on to someone else. A great idea in principle...

The film was directed by Phil Lind.

Agency: 4Creative

The original scamp is beneath the film.

The 60D is Canon's first DSLR with a rotating screen, allowing photographers the opportunity to be more creative with their angles.

The print was shot by Stefan Ruiz, with one execution shot by Mario Rabie.

The film was directed by Nicolas Randall.

Agency: Dentsu London

The shoot inspired some very impressive consumer generated content...

And the original scamps are at the bottom of the page.

Touch rugby needed a lift. For too long it had been dismissed as rugby's timid younger brother. The sport needed heroes, and as the sponsors of English rugby, o2 felt compelled to do something. The Untouchables were born - a troupe of the most exciting, dynamic touch rugby players ever assembled. After the film was launched, the team went on a tour of the country, showing kids firsthand how to play touch.

The film was directed by Fisher | Magee.

The profile films were shot by Mike Fisher.

Agency: VCCP London

Apple chose o2 to become the first network outside of the US to partner with. We were simply asked to create a campaign that launched the iPhone 6 in the most charming way possible.

The film was directed by Nico Beyer.

The print was shot by Dan Burn-Forti.

Agency: VCCP Berlin

Rugby and banter. They go hand in hand. When o2 decided to strengthen their ties with rugby by offering rugby club members a great deal, it was giving fans more power to banter more. Special posters were installed in rugby clubs inviting people to add their own comments to the speech bubbles of famous England players.

The print was shot by Finlay Mackay.

Agency: VCCP London

There are some in situ shots below, as well as scamps for some unproduced extras...

A variety of Nike ads that promote new colourways of some of their most popular styles, including the ten year anniversary of their landmark Tn1.

Agency: SapientNitro London

We were asked to make the most of a unique, never-before-used space at Gatwick's north terminal by Europe's largest airline. A hundred-metre long tunnel, with built-in digital screens. Let's turn it into a plane.

It won the 'Best Digital Poster or Street Furniture Implementation’ category at the Daily Digital Out Of Home (DOOH) Awards - yes, the DOOH Awards.

The installation was shot by Matthew Murray.

Agency: VCCP London

Below are some of the summer campaign that added to the new lifestyle direction for easyJet.

The print was shot by Sven Jacobsen.

Agency: VCCP London

As o2 expanded to become the largest telecom provider in Germany, they also improved its network. Users could enjoy more signal in more places. So, o2 improved to allow their customers to more in every aspect of their lives - so they can improve too.

The film was directed by Nico Beyer.

The print was shot by Tom van Schelven.

Agency: VCCP Berlin

And where it all started. Kellogg's wanted to comment on topical events more frequently, so Wimbledon and Crunchy Nut Corn Flakes seemed (somehow) to be a good fit. The puns led to an ANNA, and publication in the annual.

Agency: JWT London

And the original scamp is beneath the work.

This was good fun.

Research groups can be a difficult bunch at the best of times. But when the participants are all cats and dogs… well, then you’re just asking for trouble...

It is easily the best reviewed piece of work I've made - see the comments below.

The film was directed by Sam Washington.

Agency: BBH

The Caribbean is Calling is the most successful competition BA has ever run. Discover which island is perfect for you by watching a selection of short videos and leave your number with your favourite island. It might just call you back...

The print work by photographed by Mark Leary, and the videos were directed by Mark Leary, with cinematography from Steve Boxall. Post was completed by the team at The Unit.

Agency: BBH London

Vodafone wanted to suggest to their customers that, when they left home and arrived in South Africa, they instantly switch their mobile phones to use their sister network, Vodacom. So, we took South Africa's big five, and took them away from home too.

The print was illustrated by Adrian Johnson.

Agency: JWT London